We explored a range of logo concepts, including references to the former sanatorium as well as Adventist distinctives. We landed on a simplified representation of a concept from their existing seal: a laurel made half of thorns and half of leaves, representing sacrificial service and the work of healing, surrounding three trumpets. We paired this meaning-rich symbol with a clean sans-serif wordmark.
The Weimar University emblem is rich with meaning, but the previous version only worked well at large sizes, and didn't hold up when reproduced using special finishes like embossing and foiling. We created a new emblem that addressed these issues while retaining the significant symbolism found within the original emblem.
We designed sample applications to demonstrate how the various elements of the new visual identity would work together.
Total Community Involvement
Every Wednesday, Weimar University students, faculty, and staff spend a half-day doing whatever they can to meet the needs of individuals and groups in the surrounding communities in a service program called Total Community Involvement. Types & Symbols was asked to design the logo, which uses an element from the emblem, and apply it to a brightly colored t-shirt for everyone to wear each week.