UltraCamp was founded by former camp staff who know the frustrations of the typical registration process very well. In creating a new visual identity, they wanted to capture how empowering their software could be. We proposed a range of options, with an eye for showing off their very serious camp cred. The selected direction captures both ease and camp, and with an accompanying set of camp-related illustrations they themselves have been empowered to keep communicating what they do to the growing audience of hyper-specific camps.
UltraCamp caters to many types of camps, so we created four illustration libraries for use when marketing to camps generally, along with camps focused on tech, music, or academics.
To coincide with the launch of the redesigned UltraCamp brand mark, we created a range of initial applications.