Mark shoots with cinema cameras, and has become a master at the craft. He knew from jump that he wanted to communicate the premium nature of his offerings, both to filter out the wrong kinds of clients and to reach the right ones. We worked with him to set a brand tone that communicated his craft, warmth, and precision.
Mark deals in beautiful visuals, and from the beginning we knew his work would be the focus. So we explored identity directions that were bold enough to work in one color, and minimal enough to let his filmmaking arrest the attention.
After working through a few rounds of proposals, we dialed in a custom-drawn wordmark, paired with some warm colors and a serious supporting typeface.
While we can't take credit for designing the website, we'd definitely recommend checking out some of Mark and his team's beautiful work.