Like most projects, we proposed a few different concepts, some borrowing from the visual language of academia (seals, shields, crests) and others hinting at the concept of community. The team landed on a crisp, modern monogram, supported by a punchy color palette and clean typography.
When Stephen reached out to us about this project, we were excited to learn the project had such a specific audience.
Often many our clients (being Adventist) think their project is for everyone, but through a series of branding exercises we help them narrow that down.
With Advent Collegiate though, they had a clearly defined audience going in: college students in NYC. We were able to arrive at a pretty specific brand approach that included the word “witty” as a key brand word, and focused on some clever copy that we riffed on with the team.