We kicked off the project with an intensive design workshop. After brand exercises, discussions, and extensive explorations, an approach was established that could provide enough flexibility for culturally appropriate applications while still retaining recognition across contexts. The final identity system comprises four core elements—the symbol, typography, layout grid, and color.
We refined the official symbol of the Seventh-day Adventist church to ensure it worked well in digital applications and created an additional circular symbol for general use.
The primary typography is Advent Sans. This multi-language type system is based on Noto—a global font collection designed by Google for writing in all modern and ancient languages.
The most important element in the design system is the “Creation Grid.” This is a seven-column layout structure to be used in the majority of communication materials. The first six columns are available to fill with text, images, illustrations, patterns, logos or anything else. Those six columns are dedicated to the work of communicating information. But the seventh-column, the Sabbath column, is to be set apart—to be special and different from the other six columns.
Because color means different things across the world, there is no official global color or color system. Where it seems valuable to create internal or regional consistency for missional purposes, world divisions are encouraged to create carefully thought-out systems that work to differentiate their materials within their individual contexts.
Promoting the System
We collaborated with the team at GC Communication and FlipTV to create an introductory video for Spring Council, participating in script-writing, animation, and editing of the final script.